WK 13: Choosing Keywords

Choosing Keywords
Keywords are words that people use to find your website. Keywords are the words entered into the search field of a Search Engine to search for website pages related to or including those words. For example, if you are looking for blue shoes, you would type “blue shoes” into a Search Engine and find websites related to “blue shoes”. The phrase “blue shoes” is called a keyword phrase. To increase your Search Engine traffic you should choose a 1-3 word keyword phrase for each individual page of your website. You also should choose two or three keyword phrases that constitute the overall theme of your website.

Methods of Choosing Keywords
a. Google® Sandbox Tool will return a list of words it believes are related words. Other websites including, NicheBot, and Wordtracker offers a similar service as well.

b. Look at your competitors websites, and determine what keywords they are targeting. One method of doing this is to take a look at their keywords meta tag. In Internet explorer you can do this by:
1. Clicking on the top pulldown menu “View”.
2. Scrolling down and click on the menu item “Source”.

Once you have your list of keywords it's time to find out if anyone searches for them. You can do this by using the Overture® search term suggestion tool. The Overture® search term suggestion tool shows you how many times a certain keyword was searched for the previous month. You can use this tool to find out how many times people search for keywords related to your website. For example, go to the Overture® search term suggestion tool and type in “dinosaur”. Then click the button to the right. You will now see a screen that shows a big table of keyword phrases that include the word dinosaur. Here is an example snippet of the list for September 2004:
109644 dinosaur
15899 dinosaur picture
8433 dinosaur costume
5548 dinosaur game
5419 barney the dinosaur
5018 dinosaur fossil
4575 dinosaur toy
The number to the left is the number of times people searched for a particular keyword. The words to the right of the numbers are the keyword phrases that were searched for.

Reference site: http://www.outsourceseo.in/choosing-keywords.htm
http://www.free-seo-news.com/newsletter148.htm
http://www.webpronews.com/ebusiness/sitepromotion/wpn-3-20040826WhatisTheGoogleSandboxEffect.html

WK12: Understand the Black Hat SEO

Black Hat SEO methods:
1. Hidden or invisible text - "alt", "no frame" and "no script" sections.
2. Keyword stuffing - insertion of hidden, random text on a webpage to raise the keyword density or ratio of keywords to other words on the page.
3. Repeating keywords in the Meta tags, and using keywords that are unrelated to the site's content
4. Gateway or doorway pages
Creating low-quality web pages that contain very little content but are instead stuffed with very similar key words and phrases. They are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.
5. Scraper sites
Scraper sites, also known as Made for AdSense sites, are created using various programs designed to 'scrape' search engine results pages or other sources of content and create 'content' for a website. These types of websites are generally full of advertising, or redirect the user to other sites.


6. Link farms
Involves creating tightly-knit communities of pages referencing each other, also known humorously as mutual admiration societies
7. Hidden links
Putting links where visitors will not see them in order to increase link popularity.
8. Sybil attack
This is the forging of multiple identities for malicious intent, named after the famous schizophrenia patient Shirley Ardell Mason. A spammer may create multiple web sites at different domain names that all link to each other, such as fake blogs known as spam blogs.
9. Wiki spam
Using the open editability of wiki systems to place links from the wiki site to the spam site. Often, the subject of the spam site is totally unrelated to the page on the wiki where the link is added. While many powerful tool exist to filter or block email spam, there are very few tools for blocking wikispam.
10. Page hijacking is a form of spamming the index of a search engine (spamdexing). It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve high rankings in result pages for certain key words.
11. Referer spam is a kind of spamdexing (spamming aimed at search engines). The technique involves making repeated web site requests using a fake referer url pointing to a spam-advertised site. Sites that publicize their access logs, including referer statistics, will then end up linking to the spammer's site.
12. Buying expired domains
Some link spammers monitor DNS records for domains that will expire soon, then buy them when they expire and replace the pages with links to their pages.

Reference link: http://en.wikipedia.org/wiki/Spamdexing
http://seo.goto.gr/how-to-not-hire-seo-company.html

WK11: CSS can do datasheet and table like.

Scenario
You want to let users view, enter, or edit multiple records of the same type. You would like to use the least space possible, without compromising usability.
A conventional way of showing multiple similar rows is the datasheet. It takes the labels for fields and records to the extremes (column and row headers), allowing for a very compact format.

Reference link
Datasheet like CSS: http://www.webdesignfromscratch.com/datasheet.cfm
Table like CS:S http://www.webdesignfromscratch.com/tabular_list.cfm